[ what we advise on]
Helping businesses navigate the future of search.
AI Search assesment
Evaluate how prepared your business is for the shift to AI-powered search. We assess your current search presence, identify gaps and provide strategic recommendations to improve future visibility.
- AI search maturity assessment
- Visibility gap analysis
- Strategic recommendations
Search strategy roadmap
Develop a practical roadmap that aligns your search strategy with the way people discover information today. We help prioritise opportunities and define a clear path forward for your business.
- Strategic roadmap development
- Search opportunity prioritisation
- Executive action plan
Ongoing strategic advisory
Search is evolving rapidly. Our retained advisory service provides ongoing strategic guidance, helping your organisation adapt to new search technologies and changing customer behaviour.
- Strategic consulting
- Quarterly search reviews
- Executive advisory support
AI search visibility audit
Understand how your brand is represented across AI-powered search platforms and Large Language Models. We identify opportunities to strengthen visibility, authority and digital presence.
- Transformation planning
- IT infrastructure optimization
- Risk assessment
Competitive Insights
Stay ahead of competitors by understanding how your industry is represented across AI-powered search. We analyse competitor visibility, emerging trends and opportunities to strengthen your strategic position.
- Competitor visibility analysis
- Industry benchmarking
- Strategic opportunity insights
where your customers search
Optimise for every
Optimise for every
search experience
We help businesses navigate the shift to AI-powered search with strategic advice on SEO, LLM visibility and modern search marketing.
[ Why choose two point o ]
Expert search strategy for an AI-Driven digital landscape
Clear, independent advice for businesses adapting to AI-powered search and LLMs.
Join our happy clients
[ SEARCH ]
Turn search change into competitive advantage.
AI-powered search is changing how customers discover businesses. Here's what you need to know.
AI-powered search
AI platforms like ChatGPT, Google AI Overviews, Gemini and Perplexity are becoming trusted sources of recommendations. We help businesses understand how these systems evaluate brands and what it takes to earn visibility within AI-generated answers.
Search behaviour
People are searching differently. Questions, conversations and AI-generated answers are replacing traditional keyword searches, changing how businesses need to communicate online.
Digital authority
Visibility now depends on more than rankings. Strong expertise, trusted content and authoritative digital signals help AI platforms recognise and recommend your business.
why AI search matters //
Search behaviour is already changing.
2.5
billion
AI Overviews reach over 2.5 billion monthly users.
48
%
Google searches now display AI-generated answers across many query types.
87
%
ChatGPT generates the majority of AI referral traffic to websites.
[ Read FAQS ]
Everything you need to know about modern search
Whether you're exploring AI-powered search, reviewing your SEO strategy or looking for independent advice, we're here to help you navigate what's next.
Call us now
020 3859 6917
AI-powered search uses artificial intelligence to generate answers rather than simply listing websites. Platforms such as Google AI Overviews, ChatGPT, Gemini, Claude and Perplexity help users research businesses, compare services and make decisions before visiting a website.
A search marketing consultancy provides independent strategic advice to help businesses improve their visibility across search engines and AI-powered search platforms. Unlike an agency, a consultancy focuses on strategy, planning and recommendations rather than ongoing implementation.
Traditional SEO focuses on improving rankings in search engine results pages. AI search also considers how your business is understood, referenced and recommended by Large Language Models (LLMs) and AI-generated search experiences. A modern search strategy should address both.
Generative Engine Optimisation (GEO) is the practice of improving how a business is understood, cited and recommended within AI-generated answers. It complements traditional SEO by helping brands become more visible across AI-powered search experiences.
We provide strategic guidance for Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and other emerging AI-powered search platforms. Our advice focuses on building long-term visibility across the evolving search landscape.
No. We work alongside in-house marketing teams and external agencies, providing independent strategic advice that helps shape search direction, identify opportunities and support better decision-making.
Our primary focus is consultancy and strategy. We develop roadmaps, audits and recommendations that your internal team or agency can implement. Where appropriate, we can also recommend trusted implementation partners.
Search behaviour is changing rapidly. More users are turning to AI tools to research products and services, while Google increasingly provides AI-generated answers directly within search results. Businesses that adapt early are better positioned to remain visible.
The first step is a consultation where we discuss your business, current search performance and future objectives. From there, we'll recommend the most appropriate assessment, audit or strategic engagement to help you improve visibility across both traditional and AI-powered search.
testimonials
Trusted by businesses navigating the future of search.
So thankful to have had THE BEST consultant here who we flew in from the UK to take our SEO strategy to the next level. She [Jade] is an absolute ninja in her field and I recommend her to everyone who ever needs an expert when it comes to SEO. 10/10!
"The advice was honest, straightforward and tailored to our business. There wasn't any unnecessary jargon or hard sell - just clear recommendations that gave us confidence in what we should focus on next. I'd happily recommend Two Point O to any business trying to get ahead of AI search."
"We booked a consultation because everyone was talking about AI search, but we honestly didn't know what applied to us. After one session, everything just clicked. We left with a clear plan and knew exactly where to focus next."
So thankful to have had THE BEST consultant here who we flew in from the UK to take our SEO strategy to the next level. She [Jade] is an absolute ninja in her field and I recommend her to everyone who ever needs an expert when it comes to SEO. 10/10!
"The advice was honest, straightforward and tailored to our business. There wasn't any unnecessary jargon or hard sell - just clear recommendations that gave us confidence in what we should focus on next. I'd happily recommend Two Point O to any business trying to get ahead of AI search."
"We booked a consultation because everyone was talking about AI search, but we honestly didn't know what applied to us. After one session, everything just clicked. We left with a clear plan and knew exactly where to focus next."
"We'd heard plenty about AI search but didn't know what it meant for our business. Two Point O identified opportunities we'd completely overlooked and gave our team a clear strategy for improving visibility across Google AI Overviews and platforms like ChatGPT. It was one of the most valuable consultancy sessions we've had."
"Working with Two Point O has been invaluable for SAVSIM. Their strategic guidance has helped shape how we communicate our mission online, improving our visibility while ensuring we reach the right audiences. They quickly understood our objectives and continue to provide clear, knowledgeable advice that supports our long-term goals."
“At the end of last year, I popped an update on here saying that I was looking for someone to work with me on our SEO at weareseventeen. […] someone had very quickly tagged Jade Bartholomew and highly-recommended her and her agency – and I’m so thankful for the tip. After a few initial emails & Zoom calls, I spent a day with Jade in the studio, and have learnt so much and absolutely loved the experience. She genuinely made SEO fun, and now I won’t shut up about it. Plus you can already see the value she’s added behind the scenes, and we’ll continue to work with her in the future. When you meet someone so fantastic (as a human, as well as a professional in their field) I think it’s important to shout about it. So here I am, shouting about it. Thank you, Jade Bartholomew!”
"We'd heard plenty about AI search but didn't know what it meant for our business. Two Point O identified opportunities we'd completely overlooked and gave our team a clear strategy for improving visibility across Google AI Overviews and platforms like ChatGPT. It was one of the most valuable consultancy sessions we've had."
"Working with Two Point O has been invaluable for SAVSIM. Their strategic guidance has helped shape how we communicate our mission online, improving our visibility while ensuring we reach the right audiences. They quickly understood our objectives and continue to provide clear, knowledgeable advice that supports our long-term goals."
“At the end of last year, I popped an update on here saying that I was looking for someone to work with me on our SEO at weareseventeen. […] someone had very quickly tagged Jade Bartholomew and highly-recommended her and her agency – and I’m so thankful for the tip. After a few initial emails & Zoom calls, I spent a day with Jade in the studio, and have learnt so much and absolutely loved the experience. She genuinely made SEO fun, and now I won’t shut up about it. Plus you can already see the value she’s added behind the scenes, and we’ll continue to work with her in the future. When you meet someone so fantastic (as a human, as well as a professional in their field) I think it’s important to shout about it. So here I am, shouting about it. Thank you, Jade Bartholomew!”
"It felt less like a consultancy session and more like sitting down with someone who genuinely understands where search is heading. We left with loads of ideas, a clear direction and a much better understanding of how AI is changing the way customers find businesses."
"It was great to speak with someone who's genuinely immersed in AI search every day. They answered questions we'd struggled to get clear answers to elsewhere and gave us plenty of ideas to take back to the business."
"We'd been hearing a lot about AI search but didn't really know where to start. Two Point O explained everything in a way that actually made sense and gave us a clear plan we could put into action. It was refreshingly practical."
"It felt less like a consultancy session and more like sitting down with someone who genuinely understands where search is heading. We left with loads of ideas, a clear direction and a much better understanding of how AI is changing the way customers find businesses."
"It was great to speak with someone who's genuinely immersed in AI search every day. They answered questions we'd struggled to get clear answers to elsewhere and gave us plenty of ideas to take back to the business."
"We'd been hearing a lot about AI search but didn't really know where to start. Two Point O explained everything in a way that actually made sense and gave us a clear plan we could put into action. It was refreshingly practical."
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